INDEPENDENT CONSULTING · SHELBI LIFSHITZ

Build what
comes next.

Go-to-market strategy for growing companies.
Career guidance for your next move in technology.

Explore how I can help ↗Meet Shelbi
Clear strategy. Bigger possibilities.
10+ YEARS IN GTM & BUSINESS DEVELOPMENTAI · LEGAL · INSURANCEB2B & B2C PRODUCT EXPERIENCE
Ways to work together

Two paths. One focus:
moving you forward.

Thoughtful, hands-on guidance that connects where you are with where you want to go.

01 / For professionals

Make your next career move.

Navigate technology company applications with a clear strategy and a stronger story—whether you’re making an early career move, changing industries, or pursuing your next step in sales, partnerships, or GTM. Get support translating your experience, targeting the right opportunities, and preparing for the conversations that matter.

Application & role targeting strategy ↗
Resume & LinkedIn positioning for tech & AI ↗
Mock interviews & actionable feedback ↗
Your professional story & value proposition ↗
Explore career support →
02 / For founders & teams

Build a clearer path to growth.

Bring focus to your early-stage go-to-market strategy, informed by experience with AI, legal technology, and insurance across B2B and B2C products. Align your audience, positioning, and commercial priorities so your next move has a purpose—and a plan behind it.

Go-to-market strategy & planning ↗
Ideal customer & market prioritization ↗
Strategic partnerships & business development ↗
Commercial positioning & market expansion ↗
Explore GTM consulting →
Shelbi LifshitzIndependent consultant
Meet Shelbi

Experience.
With perspective.

I’m a business development and go-to-market leader with over a decade of experience helping technology and AI companies grow through strategic partnerships, market expansion, and commercial strategy.

My experience spans AI within the legal and insurance industries, across both B2B and B2C products. My background includes strategic partnerships at Darrow AI and sales team leadership at Guesty. That mix of commercial strategy and team development shapes how I help people articulate their value and companies find their focus.

I bring that experience to two kinds of turning points: professionals pursuing their next opportunity in tech, and early-stage companies deciding how to reach their market. My approach is direct, collaborative, and grounded in your goals.

Let’s define your next move ↗View my LinkedIn ↗
The approach

Set your course. Then act.

01

Understand the goal.

Start with your current situation, the outcome you want, and the obstacles getting in the way.

02

Shape the strategy.

Identify where to focus, what to strengthen, and how to communicate your value.

03

Make it practical.

Translate the strategy into concrete next steps—from interview practice to a focused GTM plan.

Your next chapter starts here

What are you
working toward?

Build a short consultation brief to clarify the support you’re looking for.

Create a brief, copy it, and connect with Shelbi on LinkedIn to discuss working together.

Connect with Shelbi on LinkedIn ↗

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